The older cars aren't as efficient as the new ones, but it does seem like you're using a little more fuel than you ought to.
Things that make fuel consumption go up:
1) Going faster. We do sometimes need to do it, but know that these utes aren't built for their sleekness, they're built to hold stuff and go places you wouldn't take a McLaren. Peak power for boost occurs at around 80-85km/h, so below this you're not "in the zone" and above it you're exponentially using more fuel to go faster.
2) Gadgets like roof racks, rooftop tents etc. Sometimes we need these things, but they make a bad problem worse.
3) Accelerating an auto too far from the stall point. Our autos have a stall point around the 2700rpm mark, so that's where your peak non-TCC-locked efficiency is when accelerating. Taking off at, say, 1800-2000rpm does put the engine in its peak torque zone, but wastes too many RPM to the torque converter slipping.
4) Dirty filters. Mostly it's the air filter that causes consumption issues, but both it and the fuel filter need to be clean. A dirty (or worse, damaged) air filter can allow particles past and if these lodge in the MAFS the car won't be able to get a good read on the air flowing and won't get the fuel mix right (so consumption will rise).
5) Binding/grabby brakes. It's always a good idea when doing a tyre rotation to check each wheel for smoothness of rotation (and check the bearings while you're at it). If you find the wheel hard to spin, you might have grabby brakes.
6) Too many gadgets, particularly in front of the grille (like big driving lights plus a light bar plus a winch and its control box). Blocking direct flowing air to the intercooler/radiator will reduce their effectiveness. The ECU doesn't read air temps after the intercooler, it reads them in the MAFS and knows that compressing to a particular boost level raises the temperature by a certain amount, and the supplied intercooler reduces the temperature by a certain amount. If that intercooler isn't cooling enough, the density of available oxygen in the combustion chamber will be reduced and the power will be reduced (meaning you'll use more fuel to do the same work). You'll also produce more black smoke.
There's a few things anyway.